Advisory, consulting and market access for businesses that grow across borders.
Raaga Associates is a global advisory collective. We help companies decide where to grow, design how to get there and stay through execution, with senior specialists drawn from our network.
Advisory
Decide where and how to grow, with the opportunity sized and the entry strategy defined.
- Market and opportunity assessment
- Entry strategy and business model
- Segmentation and positioning
Consulting
Turn the strategy into a working go-to-market, function by function.
- Product-market fit and channels
- Communication and dependencies
- Audits and checks in the workflow
Market Access
Enter and scale through the route that fits, with accountable execution.
- Direct entry, JV or partner network
- Milestones and operating oversight
- Planned handover to your team
Capital, capability and markets, connected.
What each engagement delivers.
Engage one offering or combine them. Each ends with outputs you can act on.
Advisory
The decision before the investment.
- Identify the business opportunity and the need gap
- Size the market and segment it with positioning options
- Recommend the entry strategy and the business model
Consulting
The plan that teams can run.
- Product-market fit, channel access and communication design
- Cross-function dependencies mapped and owned
- Audits and checks built into the workflow
Market Access
Entry, scale and handover.
- Entry through direct presence, joint venture or partner network
- Milestones, review and progress reporting
- Operating ownership where needed, then transfer to your team
Results from the Raaga network.
Examples shared where details can be disclosed.
A handset brand scaled in India in 48 months
India partner to Gionee with 26% equity. Business model and market strategy built with the network.
A consumer electronics business built over nine years
Salora, 1999 to 2008, across product, distribution and brand.
Production relocated from China to India
North and South India, with supply-chain vendors moving across as local ancillaries.
From first conversation to scale.
Five stages, each closing with a review.
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Understand your requirements and define the scope of work.
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Size the market, set the entry point and choose the business model.
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Align a project team from the network to match the scope.
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Run go-to-market against milestones with progress reporting.
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Transfer to your designated team, with or without ours.
Institutional depth across four disciplines.
Specialists join an engagement as the scope requires.
Strategy & Scale
Operators who have built consumer brands and distribution at scale.
Government & Regulatory Liaison
Working relationships with government bodies and industry forums.
Joint Ventures & Partnerships
Experience structuring JVs, manufacturing contracts and partner agreements.
Operations & Execution
Specialists in the ecosystem behind a product, from factory to service centre.
Works alongside firms such as PwC, Deloitte, EY, Nielsen and GfK, and with leading e-commerce, logistics and financial institutions.
Choose the structure that fits your risk.
Retainership
A fixed monthly fee for a defined engagement period.
Success Fee
Compensation tied to milestones agreed in advance.
Joint Investment
An equity-based partnership combining capital and execution.
Guided by senior operators.
Leadership sets direction and quality. Specialists from the network deliver each engagement.
Management consultant, angel investor and philanthropist, with a career across HCL, Samsung Electronics and Salora since 1994.
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